Interactive Televisionfor PRIAMY Channel in Kyiv, Ukraine
In 2018 one of Ukraine’s leading commercial channels PRIAMY got an unbeatable competitive advantage: the viewers became influential participants of the channel’s talk shows.
Through innovative mobile application PRIAMY involved new generation of digital audience who refuse to watch conventional television and prefer to consume video content via smartphones, tablets and computers.
Digital audience can vote through mobile applications, those who choose traditional TV used to vote by phone. Guests in studio also vote through apps on the channel’s iPads. The poll results are aggregated by special platform, analyzed, graphically processed and immediately delivered on air and on screens.
The poll system is used by PRIAMY channel every day, number of those who install the app grows drastically every day. About 30 000 people vote daily, on days of important political events the number of poll participants reaches 50 000.
New generation of viewers often don’t choose to purchase any TV sets, but rather watch video content on other screens like notebooks, tablets or smartphones.
PRIAMY channel invested in new media platform to cover all audiences from “classical” TV viewers to digital generation.